As we enter 2024, health and wellness trends continue to evolve and shift towards a more holistic approach to health and overall well-being.
With an expected growth of the global wellness economy from $4.4 trillion in 2022 to $7 trillion by 2025, the three most impactful sectors that define the industry are healthy eating, personal care and physical activity. (Global Wellness Institute).
Let’s see 8 of the most prominent trends in the industry for the year 2024.
1. Mental Health Awareness
Mental health has been in the spotlight for the past few years and it will continue to be a top priority in 2024. More people are focusing on their mental health and incorporating practices such as meditation, breathing techniques, gratitude and mindfulness into their daily routine.
Achieving spiritual well-being can improve the sense of meaning and impact the overall personal health. Mindfullness training apps, for instance, can have a positive immediate effects on our mood and stress levels, and in the long run, practicing mindfulness can improve our focus, awareness and acceptance. (JMIR mental Health)
2. Physical Exercise
With more people working remotely, the fitness industry is shifting towards at-home workouts and outdoor activities. Consumers are looking for more flexible and convenient options for staying active, such as virtual gym classes, smart exercise equipment, fitness wearables, and outdoor activities.
Exercising is also gaining popularity as a very efficient and affordable remedy to mental health disorders which are unfortunately, on the rise in the aftermath of the COVID pandemic. Anxiety and depression affect are found to affect over one third of the general population.
A recent study found that only 150 minutes of weekly physical activities can significantly reduce depression and anxiety compared to more traditional approaches such as medication or therapy. (Source: British Journal of Sports Medicine).
3. Immunity Boosting
Immunity boosting remains a top priority for many of us in the wake of the pandemic. Consumers are seeking out foods and supplements that are high in immune-boosting nutrients such as vitamin C, zinc, elderberry, omega-3 fatty acids, probiotics. The global immune health supplements industry is projected to grow from $20 billion in 2021 to over $30 billion in 2028, fueled by growing awareness about selfcare and wellbeing. (FortuneBusinessInsights)
Rich in antioxidants, the matcha powdered green tea is another affordable immunity-stimulant becoming increasingly popular. Besides its antioxidant properties, benefits of matcha intake are linked to improved focus, attention, and cognitive performance, as well as boosting metabolism and aiding weight loss. More natural ingredients such as aloe vera, and rose oil are also being increasingly incorporated into skincare and beauty products to support our health.
4. Gut Health
The gut-brain connection is gaining more attention in the health and wellness industry, with more people focusing on their gut health. This includes consuming probiotics, prebiotics, and fermented foods to promote a healthy gut microbiome.
5. Sustainability
Sustainability continues to be a key trend in 2024 as consumers become more conscious of their impact on the environment. This includes choosing eco-friendly products and packaging, reducing waste, supporting sustainable brands, and buying locally, developing a sustainable diet plan.
As part of this trend, more people are choosing to consume plant-based foods for ethical, environmental, and health reasons. Vegan and vegetarian diets are becoming more popular and plant-based options are now more readily available in grocery stores and restaurants.
6. Sleep Optimization
Sleep is crucial for overall health and wellness, and in 2024, consumers are looking for ways to optimize their sleep quality. This includes using products such as weighted blankets and sleeping aids, as well as incorporating relaxation practices before bedtime.
Sleep synching is another idea gaining popularity. The term includes techniques such as synchronizing our sleep habits with the natural cycles of the day, adjusting our diets, and shutting off tech before going to bed.
7. Personalised Wellness Nutrition
As technology advances, personalised nutrition is becoming more accessible. Consumers can now take DNA tests and track their nutritional needs to create a personalised diet plan that works best for their unique body.
8. CBD and Hemp
CBD and hemp continue to gain popularity in the health and wellness industry for their potential health benefits, such as reducing pain and anxiety. In 2024, we can expect to see more CBD-infused products, from skincare to pet products.
The health and wellness trends of 2024 are focused around a holistic approach to overall well-being, with a focus on mental health, sustainability, and personalised care. By incorporating these trends into our daily lives, we can prioritise our health and wellness in a way that aligns with our values and goals.
What are the trends that you are currently following?
How effective are they in improving your overall health and well-being?
Share with us in the comments.